Archive - CO1 Live

How to Be A Category of One

Detailed Breakdown

Jan 13 • Chetan Walia

The Strategy of Certainty: Why Marketing First Is a Gamble

Most businesses still run on a quiet, unspoken assumption:

Jan 9 • Chetan Walia

1:04

December 2025

Why People Don’t Buy Value — They Buy Ideas

Dec 31, 2025 • Chetan Walia

5:12

Diagnostic Trust Advantage

Dec 30, 2025 • Chetan Walia

Why “Getting More Clients” Is the Wrong Goal

Dec 29, 2025 • Chetan Walia

Category of One Demand Factors

CO1 Demand Factors - 3 Short Videos

Dec 28, 2025 • Chetan Walia

0:34

If AI Can Generate Your Idea, It’s Already Been Done

Dec 27, 2025 • Chetan Walia

1:01

If you’re following a predictable path, you can’t expect a breakthrough result.

This sounds obvious.

Dec 26, 2025 • Chetan Walia

1:05

15 Category-of-One Shifts That Create Demand Where None Existed

CO1.57 - CO1.72

Dec 23, 2025 • Chetan Walia

10 Category-of-One Shifts That Instantly Create New Demand

CO1.47 - CO1.56

Dec 22, 2025 • Chetan Walia

October 2025

Oh, The Clients You’ll Win! (My Version of Dr. Seuss)

CAPS CATEGORICAL

Oct 19, 2025 • Chetan Walia

Direct Conversions. Nothing Else.

Oct 17, 2025 • Chetan Walia

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