Playback speed×Share postShare post at current timeShare from 0:000:00/0:00Preview1Strategic Innovation Explained: Positioning, Pricing, Pipeline & ProfitsStop Chasing Best Practices — Start Designing Structural InnovationChetan WaliaJan 20, 2026∙ Paid1ShareMost people think innovation is about adding features, improving value, or copying best practices.That’s not innovation.That’s iteration.Structural Innovation is different.It’s innovation at the leve…Continue reading this post for free, courtesy of Chetan Walia.Claim my free postOr purchase a paid subscription.CO1 Live PodcastCO1 Live is where we break the rules of conventional strategy and rebuild them into something stronger, sharper, and far more profitable.CO1 Live is where we break the rules of conventional strategy and rebuild them into something stronger, sharper, and far more profitable.SubscribeListen onSubstack AppRSS FeedAppears in episodeChetan WaliaRecent EpisodesThe Strategy of Certainty: Why Marketing First Is a Gamble Jan 9 • Chetan WaliaWhy People Don’t Buy Value — They Buy IdeasDec 31, 2025 • Chetan WaliaIf AI Can Generate Your Idea, It’s Already Been DoneDec 27, 2025 • Chetan WaliaIf you’re following a predictable path, you can’t expect a breakthrough result. Dec 26, 2025 • Chetan WaliaSuccess Formula That Always WorksAug 31, 2025 • Chetan Walia