Playback speed×Share postShare post at current timeShare from 0:000:00/0:00Preview2Strategic Innovation Explained: Positioning, Pricing, Pipeline & ProfitsStop Chasing Best Practices — Start Designing Structural InnovationChetan WaliaJan 20, 2026∙ Paid2ShareMost people think innovation is about adding features, improving value, or copying best practices.That’s not innovation.That’s iteration.Structural Innovation is different.It’s innovation at the leve…Continue reading this post for free, courtesy of Chetan Walia.Claim my free postOr purchase a paid subscription.CO1 Live PodcastCO1 Live is where we break the rules of conventional strategy and rebuild them into something stronger, sharper, and far more profitable.CO1 Live is where we break the rules of conventional strategy and rebuild them into something stronger, sharper, and far more profitable.SubscribeListen onSubstack AppRSS FeedAppears in episodeChetan WaliaRecent EpisodesStop Thinking in 10% — Start Thinking in 25× or 50×Jan 30 • Chetan WaliaVertical Spikes: How Real Growth Actually HappensJan 26 • Chetan WaliaScale — It Comes From SpikesJan 22 • Chetan WaliaThe Strategy of Certainty: Why Marketing First Is a Gamble Jan 9 • Chetan WaliaWhy People Don’t Buy Value — They Buy IdeasDec 31, 2025 • Chetan WaliaIf AI Can Generate Your Idea, It’s Already Been DoneDec 27, 2025 • Chetan WaliaIf you’re following a predictable path, you can’t expect a breakthrough result. Dec 26, 2025 • Chetan Walia