Private Research, Public Consequences
VERTICAL SPIKE RESEARCH ACCESS
Most people see outcomes. Very few ever see the thinking that produces them.
I’ve opened a private publication to share the research and frameworks behind Category of One positioning, Front-End Innovation, and Vertical Growth Spikes—
how demand is pulled,
how markets tilt, and
why some businesses create outsized results while others remain trapped in optimization.
This is not a newsletter or commentary stream. It’s a working research archive. If you want access to the thinking before it becomes visible in the market, you can request it here.
Smart move making the research archive accessible seperately. Most strategy writing stays at the surface level because the underlying frameworks stay proprietary, which makes pattern recognition harder for practitioners. The distinction between outcomes and thinking is undervalued in business content. I'd be interested in seeing how you connect demand pull mechanics to market tilt timing, since those two usually get treated as seperate phenomena.