Why subscribe to CO1 Live?

Most businesses fight for attention by competing on the same tired promises — better, faster, cheaper. At CO1 Live, we take you behind the curtain of Category-of-One positioning: the strategy that makes competition irrelevant.

Each drop gives you:

• Fresh CO1 insights → daily, punchy ideas that shift how you see markets and growth.

• Real examples → positioning plays from consultants, advisors, and brands who broke free from comparison.

• Strategic edge → frameworks and narratives you can apply directly to your own business.

This isn’t “content.” It’s a front-row seat to how strategic dominance is built in real time.

Subscribe if you want to stop chasing leads and start owning a space only you can fill.

What is CO1 Live

CO1 Live is a daily stream of insights on Category-of-One positioning — the art of building a business so unique it has no competition.

Instead of chasing trends or copying what others are doing, CO1 Live drops quick, sharp ideas that show you how to:

• Create a position nobody else can claim

• Turn novelty into demand

• Build offers that stand apart in crowded markets

It’s not theory. It’s live, evolving strategy — delivered straight to your inbox.

Join Dr Chetan Walia

Join Dr. Chetan Walia — business strategist, author, and creator of the Category-of-One (CO1) Method — as he shares daily insights on how to escape comparison, build strategic dominance, and create offers that stand alone in their market.

CO1 Live isn’t a newsletter. It’s a front-row seat to a proven system used by top entrepreneurs, consultants, and leaders to position themselves where competition simply can’t follow.