How to Be A Category of One

Detailed Breakdown

In this episode, I break down the six foundational shifts required for any business to become incomparable:

1. Incremental vs. Transformational Thinking

2. Why Words Now Matter More Than Value

3. The Identity Shift Required for CO1 Positioning

4. Differentiation at the Business Model Level

5. Owning a Unique Problem Frame

6. Why Category Creation Must Precede Marketing

If you want to design a business the market cannot compare or replace, this is the starting point.

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Resources:

The Economics of The Opposite →