Diagnostic Trust Advantage
CO1.73
Most medical diagnostic systems assume the hard part is measurement.
Get the right markers.
Run the right panels.
Improve accuracy.
But accuracy isn’t where practices win or lose.
The real make-or-break moment happens after the results arrive — when a practitioner sits across from a patient and has to answer one silent question:
“Can I trust what this means for me?”
That’s where confidence is either created… or lost.
The diagnostic market still competes on what it measures.
But patients don’t buy diagnostics.
