This sounds obvious.
But it’s the foundational reason most businesses plateau — and stay there.
Predictability feels safe.
It feels responsible.
It feels like “good business planning.”
But predictability creates one very specific outcome:
Linear results.
And linear results are exactly what every founder claims to want to escape.
Breakthroughs Are Never Predictable
Every major breakthrough — in any field — shares one trait:
It wasn’t the obvious move.
It wasn’t the expected move.
It wasn’t the “best practice” move.
The Real Question for You
If your results feel linear…
your logic is probably predictable.
What is the most predictable behaviour in your business right now?
And what would happen if you inverted it?
That’s where your breakthrough is hiding.
