A doctor friend, partner in an NHS clinic, once asked me:
“Does an NHS practice — free for people — even have a USP?”
Of course it does.
I told him: “Simply say: We don’t automate your health.”
Every call. Every concern. Every need. Answered by a human.
Not an AI bot. Not an answering machine.
We listen. Simple. Expected. Etiquette. Big results.
CO1: Don’t chase automation just because it’s there.
Aha — Human connection is often the most priceless differentiation.
Reflection: Don’t automate the points of highest emotional vulnerability for your clients.