Competitive advantage is usually defined in broad strokes.
Beat the “me-too” plays. Shift demand your way. Sell at your price.
But here’s the real lever no one talks about: velocity.
Velocity = speed + direction.
Applied to business, it asks one question:
👉 How fast can you show your value in the right direction?
— Most companies drag it out.
Weeks of pitches. Decks full of claims. Endless demos.
But the market doesn’t have patience.
Prospects want proof now.
So try this:
What’s your biggest value?
How do you compress time to show it?
Not the whole transformation. Not the ultimate result.
Just a taste — a clear signal of the real deal — in under an hour. Even 15 minutes.
That’s value velocity.
Apple knew this when they designed their stores. You don’t read brochures — you touch, swipe, and experience instantly. Direction and speed, compressed.
👉 CO1: Value Velocity.
Don’t just promise outcomes. Demo the edge in real time.
Aha — Value Velocity is the most underused, most effective source of competitive advantage.
Reflection — What’s your biggest value… and how can people experience it right now?