Over the past 5–6 years, I’ve had one cab driver who’s taken me on every airport trip — 90+ rides. We built a good relationship.
One day, he asked: “How do I expand?”
At the time, he had two or three cars. I gave him one line:
👉 Forget every small pickup. Own the airport lane. Do an Uber to Uber.
CO1: Market yourself as cheaper airport drops than Uber — in far superior cars.
That’s it.
Today, he practically dominates the airport route in my area.
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Now here’s the point:
You’re not a cabbie. But your business is also swimming against a “biggie.”
A GPT-based service cheaper and better than OpenAI itself.
A sharper application of Hogan than Hogan itself.
A cash flow analysis that beats Ernst & Young’s at one-tenth the price.
CO1: Don’t compete with the big player on their turf. Redefine the lane they ignore.
Aha — Sometimes the fastest way to win isn’t to build a new category. It’s to own the slice the category leader treats as “too small.”
Reflection — Where in your market is the “airport lane” that the big players can’t be bothered to dominate?
Build Your Own CO1 → If a spot is open, grab it here.
Work with me to Build Your CO1 — and the Revenue Foundation Beneath It. I don’t do cold calls — but reply, and we’ll speak soon.