Most people would think about the question that is troubling them
For example…
How should I market this better?
How do I sell more?
Or How do I grow my business?
Right?
The lenses drive the search and the answer (Or even your Chat GPT :)
Here’s the Flip Switch.
You want a different light flash, Then you need a different switch !!
How should I market this better?
Flips to
What insight can I drop that no one has heard of before?
How do I sell more?
Flips to
How do I make them almost feel guilty about consuming value I’ve given away for free?
How do I grow my business?
Flips to
What can I offer that no one else does?
That’s how I think about CO1s.
It’s never: What can be this business’s CO1?
It flips to
What would I love to see as a customer that would make me dip into my savings to become their client?
Aha!
Flip the switch… and trust me, it works.
Here’s proof:
I launched my Substack on August 21.
On August 22, it was already #26 in Business.
Why?
Because I didn’t ask: How do I create a Substack?
I asked: How do I build 365 unique business categories?
Your turn this weekend: take one nagging question in your business, flip the switch, and see what fresh light it gives you. Let me know in comments :)
Build Your Own CO1 → If a spot is open, grab it here.
Work with me to Build Your CO1 — and the Revenue Foundation Beneath It. I don’t do cold calls — but reply, and we’ll speak soon.