The Skin-in-the-Game Test for Your OfferCO1.24Chetan WaliaSep 09, 2025∙ PaidShareI got a proposal from a media company recently.“Join us for a 2–3 hour interview and we’ll give you enough video content for an entire month.”I liked the idea. But I didn’t go through with it.And later I asked myself — why not?The answer hit me: I wasn’t looking to produce content.Keep reading with a 7-day free trialSubscribe to CO1 Live to keep reading this post and get 7 days of free access to the full post archives.Start trialAlready a paid subscriber? Sign inPreviousNext