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The Skin-in-the-Game Test for Your Offer

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Chetan Walia's avatar
Chetan Walia
Sep 09, 2025
∙ Paid
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I got a proposal from a media company recently.

“Join us for a 2–3 hour interview and we’ll give you enough video content for an entire month.”

I liked the idea. But I didn’t go through with it.

And later I asked myself — why not?

The answer hit me: I wasn’t looking to produce content.

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