The Red Ocean: An Ocean of Being Creatively Dead

Everyone loves to throw the word Red Ocean around.

Competition. Blood in the water. Fighting for scraps.

But here’s the thing most don’t say: the Red Ocean isn’t just crowded — it’s creatively dead.

Because when you swim there, you’re forced into the same moves, the same messaging, the same “me too” offers. You end up competing on:

• Price (race to the bottom)

• Features (incremental scraps)

• “Value” (the minimum threshold)

That’s not strategy. That’s survival.

Creativity dies in the Red Ocean because the rules are already written. And when the rules are written by someone else, you’re only ever a player in their game.

The only way out is to create your own ocean — a Category-of-One ocean.

One that isn’t defined by competitors, benchmarks, or best practices… but by the problem only you decide to solve, and the opportunity only you can unlock.

The Red Ocean is filled with those chasing demand.

The CO1 Ocean is built by those who create demand.

Choose carefully. Because once you realize you’ve been swimming in the Red Ocean, you’ll also realize:

👉 Every stroke is just a way of drowning slower.