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The Prescription Play

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Chetan Walia's avatar
Chetan Walia
Sep 23, 2025
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Walk into a pharmacy.

What happens?

A doctor writes a prescription… and the pharmacy cashes in.

Every single day.

It’s the most predictable referral system in the world.

And yet — most pharmacies never ask the obvious:

Why not have the doctor in-house?

Why not own the source of the prescription, not just the fulfillment?

It’s wild. Pharmacies sit on a goldmine of inbound demand — and leave it untapped.

But here’s the kicker:

This isn’t really about pharmacies.

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