The Prescription Play
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Walk into a pharmacy.
What happens?
A doctor writes a prescription… and the pharmacy cashes in.
Every single day.
It’s the most predictable referral system in the world.
And yet — most pharmacies never ask the obvious:
Why not have the doctor in-house?
Why not own the source of the prescription, not just the fulfillment?
It’s wild. Pharmacies sit on a goldmine of inbound demand — and leave it untapped.
But here’s the kicker:
This isn’t really about pharmacies.
