The PhD Trick Every Business Needs

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When you’re doing a PhD, the most annoying thing you hear from your professor is:

“Narrow down your problem statement.”

You roll your eyes. You think, “But I want to save the world!”

And the professor shakes their head: “That’s not how this works.”

Annoying. Frustrating. But in the end — it’s the only thing that works.

Business is the same.

Everyone wants to say: “I’m a marketer. I’m a consultant. I’m a strategist.”

But here’s the truth: if you’re trying to change the whole world, great. Just don’t expect to get paid for it.