The One-Line Pitch That Wins You Clients

CO1.20

For all the talk about “unique perspectives,” most companies don’t actually want uniqueness when they hire.

They want safe bets.

They want the same.

• The right school.

• The right companies in the CV.

• The right nodding head that agrees with the boss at the right moment.

Check those three boxes — and the job is yours.

So here’s the paradox: while everyone chases “differentiation,” in hiring, a Category of Every One actually wins.

HR Consultant or A Recruitment Firm or A People Consultant ?