A client recently told me:
“I don’t believe a CO1 exists in saturated competitive zones.”
He wasn’t asking. He was declaring.
And that’s the thing about skepticism — it carries its own prophecy.
If you believe there’s no opportunity, you’ll never look for one.
But I like exploring “impossible” spaces. So I asked myself: what’s the most saturated market out there?
Real estate? Phones? Grocery stores?
Sure. And what could possibly be more competitive than a neighbourhood grocery store?
So I walked into Sunny Convenience — my local run-down shop.
I asked the elderly owner: “What do people appreciate about you the most?”
Her answer: “Fresh churros. But I don’t sell them here. I make them at home.”
That’s it. No rebrand. No renovation. Just a banner upfront:
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