If you can’t describe the benefit of what you do, no one else will.

CO1.37

This landed in my inbox the other day:

We are an IT based Website Design Company specialized in:

Making Website

E-commerce Website

Website Design

Website Development

PS: If you are interested then I can send you our price list, past work details and some samples.

Of course, I didn’t reply. Who would?

It’s the most common pitch in the world — and the most forgettable.

Now, here’s how the same service transforms when you flip the lens: