Growth Is Not a Product

CO1.39

Everyone sells growth.

Coaches, agencies, consultants, doctors, marketers.

“Work with me and you’ll grow.”

It sounds big. It sounds important.

But here’s the truth: growth is an empty promise.

Not because you can’t deliver it — but because it’s unsellable in the abstract.

Growth is not a product.

Just like “better leaders” aren’t.

Just like “better investors” aren’t.

Businesses don’t buy “growth.”

They buy:

• Profits

• Revenue

• Customers

• Or, in some cases, reduced costs

So if you’re the real deal, the CO1 move is simple: