Everyone sells growth.
Coaches, agencies, consultants, doctors, marketers.
“Work with me and you’ll grow.”
It sounds big. It sounds important.
But here’s the truth: growth is an empty promise.
Not because you can’t deliver it — but because it’s unsellable in the abstract.
Growth is not a product.
Just like “better leaders” aren’t.
Just like “better investors” aren’t.
Businesses don’t buy “growth.”
They buy:
Profits
Revenue
Customers
Or, in some cases, reduced costs
So if you’re the real deal, the CO1 move is simple:
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