A professor friend of mine — an expert in psychometrics —
“What side hustle can I start?”
My answer?
Professing.
But not in the classroom. Out in the market.
CO1: Don’t sell your knowledge. Productise it.
Here’s what I suggested:
Step 1 — Offer ready-to-implement psychometric assessments (25 profiles) for coaches and consulting businesses. Instant value, no translation needed.
Step 2 — Escalate. Build a done-for-you, named scientific instrument — branded for the client.
Step 3 — Scale. License it. One instrument, many users.
That’s not a side hustle. That’s a professor’s salary in one client.
Aha — Expertise sitting in theory can feel like a trickle. Productised, it can pour like a river.
Reflection — What’s really stopping you from turning the thing you teach into the thing you scale?
Build Your Own CO1 → Visit CO1.me