Most coffee chains secretly admit it’s not about the coffee.
It’s about the hangout. The “third place.”
But here’s the irony…
Wooden pegs for chairs.
Awkward tables.
Food that feels like an afterthought.
They sell community but design discomfort.
CO1: Comfort, Not Coffee.
Build the coffee lounge — not the coffee line.
• Deep seats.
• Workspace comfort.
• Food you actually want to stay for.
Yes, the fear is: what if people never leave?
That’s the point. Don’t fight your own USP.
Turn “lingering” into your business model.
Aha: The biggest growth unlock is often stopping the fight against your own strength.
Build Your Own CO1 → If a spot is open, grab it here.
Work with me to Build Your CO1 — and the Revenue Foundation Beneath It. I don’t do cold calls — but reply, and we’ll speak soon.