A PhD student recently sent me his CV.
He wasn’t applying for academia.
He was a Channel Sales Head for a major industrial company.
His record? Stellar.
He had mastered the art of indirect sales — building partner ecosystems that exploded growth.
At one point, he got his partners to deliver a 9X pipeline increase.
That’s not a line on a résumé.
That’s a business model screaming to be built.
👉 CO1: Channel Power.
Not “sales training.” Not “partnership strategy.”
But a sharp Category-of-One:
Helping businesses institute a channel and multiply sales.
The pitch writes itself:
“I’ll help you create a partner ecosystem that delivers a 9X pipeline — before you spend a dollar on direct sales.”
That will sell before you even launch it.
And here’s the bigger point:
Your mastered skill may look like just “your job.”
But in the right framing, it’s a breakthrough business someone out there desperately needs.
Aha — Your mastered skill is not just employable. It’s scaleable into a business.
Reflection — Are you maximising your skillset… or leaving your biggest multiplier locked inside your résumé?