5 CO1s Still Wide Open in Business Advisory
CO1.23
Everywhere you look, there’s another business advisor or consultant.
Almost all of them start with the same thing: a profit audit.
Sure, you licensed a software. But that’s not a Category of One. That’s a Category of Everyone.
If you want to stand out — don’t copy. Lead.
👉 CO1: Don’t look outside the box. Find the deeper box.
Here are 5 CO1s still wide open in business advisory:
5X Exit Value → Not vague “growth.” Be precise: “We’ll get you 5X EBITDA as exit value in 12 months.”
Cash Flow, Not Profits → Clients don’t crave “profits” on paper. They want cash in hand. “10% additional cash unlocked for a 1% fee.”
Conversions, Not Marketing → Don’t sell campaigns. Sell outcomes. “1% lift on any landing page conversion = 10% revenue growth.”
Digital Trust, Not Just Cybersecurity → It’s not about avoiding threats. It’s about projecting safety clients feel.
Influence Quotient, Not Leadership Coaching → Nobody wants another course. They want presence that moves people.
Aha — Innovation isn’t always “out of the box.” Sometimes the power play is digging into a deeper box no one else thought to open.
Reflection — If your advisory pitch sounds like everyone else’s, how can you reframe it into a sharper, deeper promise that no competitor dares to claim?
Build Your Own CO1 → Visit CO1.me